BOLLY WOOD CHALENGIES

It is an involved process, from the development of a story idea to commissioning the writing of a cutting-edge script, and further to filming, editing and delivering a finished product. For achieving this, a movie production company in India must adopt and master a myriad technologies and techniques. Moreover, it must have its creative fundamentals firmly in place to ensure that the product features differentiated content and is suitable for the designated audience.

Thanks to the country’s increasingly globalized business platform, there is immense scope for a creative and market-attuned movie production company in India today. The Indian film industry – both in the advertising and entertainment sectors – now rivals in scope and scale anything that the West has to offer. Bollywood has reached a level of glamour and international interest that only Hollywood could previously boast of. Indian television is a major revenue-spinner that drives a number of retail and entertainment markets.

If it has the correct staff and technological soundness, the field of opportunity is limitless for a movie production company in India today. However, the challenge is daunting – uncompromising expertise in motion picture production, mastery over the latest television software and advanced marketing capabilities for effective film distribution, promotion and IPR Marketing are de rigueur. The company must have complete mastery in ad film production and be able to create corporate films that meet the highest international standards. Further, no movie production company in India is complete without the capacity to handle live events and special projects as value-added services.

Movie production is a refined science with exacting protocols to ensure the right product is delivered within specified time-frames. The entire process is basically five-fold. At the development stage, the company develops or commissions a script and adapts it into a suitable basis for a film. Then comes the pre-production process, wherein the company harnesses it resources for the actual shoot by hiring a cast and crew, selecting a location and putting up sets.

In the ensuing production stage, the film crew records the raw elements of the film and graduates it into the post-production stage. Here, the editing process takes place and appropriate visual and audio elements such as music and special effects are incorporated. This invariably involves the use of computer-graphic visual effects. In the case of an ad or corporate film, the product is then delivered to the client. If the film is a commercial venture, the company’s sales and distribution division ensures that it reaches theatre and/or DVD distributors for dissemination to the general public.

Yes, these are exciting and challenging times for any movie production company in India. As the market for quality movie making expands in the country, more and more companies are rising to occasion.

ADVERTISING TOOLS FOR FILM PRODUCTION

Venturing into film production is a risky move since it needs big amount of investments. Aim for return of investment by increasing sales for your movie. Drive sales my promoting your film using effective advertising tools that will catch the attention of your audience. Here are advertising tools you can use to promote your film production.

Advertising Tools for Film Production to the Local Market
• Flyer printing. This popular advertising medium gives you easy distribution. You can use flyers as inserts or giveaways tied up with magazines. With flyers, your film is advertised to greater number of audience. Your print material is passed from one hand to another thus there is a continuous exposure of your film to the public.
• Vinyl Banner Printing. Have a continuous film promotion to the public with outdoor advertising using vinyl banners. The content of the ad should be catchy and concise to catch the attention of people having their activities outside. You get the attention of passers-by with effective ads. It is an effective tool to promote your film to the public.

• Testimonial advertising. Get more audience by sustaining the promotion of your movie during its filming release by using testimonials from those who have already watched the film. Reviews from film critics are also effective. On ads, put film critic reviews summarized in short sentences which are catchy, persuasive and believable.
• TV, radio and internet advertising. Aside from print medium, TV, radio and internet advertising are efficient tools for promoting your film. Although these are expensive channel for advertisment, it guarantees a wide reach of audience.
Film profitability relies on the way on how you are going to create a noise for your movie. With these advertising tools, your aim of reaching your target audience and convince them to watch plays an important role in getting back the movie-costs you spent for your production.